This year, the Easter Bunny (aka "this guy who likes dressing up like a bunny and hiding eggs and stuff in people's yards") brought the boys identical Easter baskets with identical Ugly Dolls.
"HE SMELLS LIKE FAIRY TALES!" Gus said. (Fairy Tales is the name of the store where I bought the dolls.)
"Give me that," I said, and took a whiff of Big Toe.
I couldn't smell a thing. Nothing. It didn't smell like the store. It didn't smell like a big toe. It didn't smell like ANYTHING. I don't even think of Fairy Tales as having a particular smell. Certain stores do for sure. Like Dollar General, for example. That place has a distinct scent. A scent that evidently penetrates the packaging of the food products sold there, because the Easter before last, Gus was all, "THESE JELLY BEANS SMELL LIKE THE DOLLAR STORE!"
Every year I think Gus is going to put it all together and stop believing. And every year he chooses to suspend his disbelief a little longer:
"It was really nice of the Easter Bunny to go to Fairy Tales and get us these Ugly Dolls, wasn't it Mom?"

He's still got Patrick convinced.
It occurs to me now that I don't remember when I stopped believing in the Easter Bunny. Santa was the big revelation for me at age seven, and I suppose my belief in the rest of our Gift Giving Entities petered out from there. (In my defense, I was still an only child, with a very clever and creative mother who probably had all of my gifts de-scented to be extra careful).
How long did your kids believe in the Easter Bunny? Did they figure it out on their own or did they force you to break the news?