Last month, a young man (who is still in his sophmore year) asked me, without a trace of irony, if he should start talking to headhunters.
Talk to them about what? I wanted to ask.
This week, I got an email from a student who will graduate this spring with a degree in Neuroscience. He feels his "experience" would make him a real asset in the advertising world.
I asked him to elaborate.
He responded that he'd been building an e-commerce web site (which is good!) but then he followed with, "The planning and advertising schemes necessary have been far more intriguing to me in their inventive necessities and creative ideation than anything else."
I can't tell you how much that sentence hurts my head.
And not just because this young man violently raped a thesaurus in order to conceive it. Or because it defies all laws of grammar. But because he put it in an e-mail.
It's like he was trying to wrap an Hermes Scarf around a Ramen noodle. It just makes no sense.
Granted, when I was in college, I could, in a single sitting, churn out enough pompous, nonsensical essay content to wallpaper the Louvre. I'd then write a follow-up essay about the essay cum wallpaper and its postmodern implications. For four years, I didn't have a single thought. Just notions.
So, I know this kid's being an ass.
Or at least I have a pretty good ideation.